SOFT SAVING: CELEBRATE LIFE, SAVE SOFTLY

Soft Saving: Celebrate Life, Save Softly

Redefining the Purpose of SavingFor years, standard monetary recommendations has leaned greatly on the principles of thriftiness, postponed gratification, and hostile saving. From removing morning coffee to forgoing holidays, the message has been loud and clear: save currently, enjoy later on. Yet as societal values change and individuals reass

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